Advertising - this may be local, national or trade advertising. This usually involves media planning and booking as well as negotiating the price you pay for your space. I can help draft advertisements, supply them to the publication, or simply work with your advertising agency to brief them on how you want your advertisements to look and perform.

Direct Mail - producing targeted messages to segments of data enables you to demonstrate you care about making relevant communications to your desired audiences. Understanding the differences between the segments is vital. Preparing well thought through campaigns that account for the responses as well as the outbound materials is key to the success of any direct mail campaign. I have worked with clients to manage the process right through from A-Z, including budget planning and Return on Investment analysis.

Website - whether your website is simply an online information source or it has a fully transactional capability – it should always reflect the core of your business and communicate all the right messages about your brand. Planning revisions to an existing site or developing a whole new look and function requires specialist technical services – but from a marketing perspective it should be seamless with the rest of your business and marketing strategies.

Marketing Collateral - leaflets, brochures, exhibitions stands etc all form an important part of your marketing requirements. Many businesses need some sort of ‘hard copy’ and I can help with copywriting, commissioning design and print.

Internal Communications - for many larger companies the need for some type of internal communications strategy is often overlooked but it can be a useful way to protect your business. Setting up an intranet or producing a regular newsletter can really gel the internal audiences and help to smooth internal relations – making for a more efficient business from the centre.

Competitive Analysis - keeping an eye on the market around you is vital – but often is carried out on an ad hoc basis, in a reactive way. Small projects that take time to exclusively and exhaustively focus on your competition can be a real wake up call and serve to help shape your own business decisions. What products are really being marketed at what prices, how does the competition woo their customers? Are you missing a trick or two? Getting ahead of the competition can help protect your business.