Working with the press in your market should be an ongoing part of any marketing strategy. Whether supporting an advertising campaign, building the brand in terms of awareness and reputation or using tactical PR to exploit timely opportunities – PR should play an integral part of the communications mix.

Many smaller companies have little enough time to devote to marketing and ‘working the room’ in terms of maintaining proactive relationships with their key journalists just doesn’t happen. Employing extra internal resources for PR or indeed securing the services of a PR agency is often costly compared to the actually requirement of the brief.

I am able to provide a Virtual Press Office that not only proactively gets you coverage in your chosen titles – but also liaises with journalists so you don’t have to.